Back in the ’30s if a company marketing booze in the US wanted to imbue its product with a bit of glamour and sophistication then one way to do it was to suggest the drink was just the sort of thing being downed on the terraces of the hotels of Cairo. In the magazine ads below Hennessy cognac and Gilbey’s gin grace the tables at Shepheard’s, while Canadian Club is favoured at the Mena House.
