Although the term was not coined until 1920s, graphic design existed long before there were any graphic designers. The art of combining text and pictures for a range of printed material has been at the heart of the printer’s craft for hundreds of years. While the early pioneers of printers focused on books, others began using their presses for more humble uses, from handbills, signage, trade cards and timetables to popular reading material, games, advertisements and packaging. From Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman 1700–1914 by David Jury (Thames & Hudson, 2012)
The same printers that provided Egypt’s hotels with their fabulous posters and luggage labels, also designed some terrific letterheads and decorated envelopes (click and click again to enlarge).