I bought the wonderful poster that in a slightly Photoshopped form features on the cover of Grand Hotels of Egypt from an auction house in New York. I’ve been on its mailing list ever since. The latest online catalogue pinged into my inbox yesterday and one of the items in a forthcoming 25 February sale caught my eye (see above). According to the catalogue description it is a poster promoting the first aviation meet held in Africa, which was organized by Baron Édouard Empain and took place at Heliopolis. This poster doesn’t include the date, but it was 6–13 February 1910. In other words, just seven years after the historic Wright Brothers flight that marked the birth of powered aviation.
For the purpose of the meet an Egyptian Aero Club was created, and the event was also supported by the Automobile Club of Egypt, the Egyptian Tourism Association and the French Ligue National Aérienne. The head of the organising committee was Prince Ahmed Fouad, who would in 1922 become King Fouad I. A five-kilometre course was laid out in the desert, overlooked by two grandstands, and 12 pilots and 18 planes were entered in the competition. The flyers arrived by ship from France. Several had their planes damaged en route. Among the pilots was the Baroness Raymonde de Laroche, real name Élise Deroche, and the first woman ever to enter an aviation meeting. A total prize fund of 212,000 francs was raised for what would be several days of competitions for distance, speed and altitude. One of the events was the Prix Boghos Pacha Nubar, offering 10,000 francs for a flight from Heliopolis around the Cheops pyramid and back.
The official opening day was Sunday 6 February, a perfect day for flying with a clear sky and no wind. Several pilots went up and made test hops. One landing caused a horse to take fright and it ran over a Mr Tarihaki, who had to be taken to hospital by ambulance. Flying was a new and enormous novelty and the first day of the event drew 40,000 people. The following days were a bit hit and miss: at this time the planes were little more than string and canvas, and any bad weather meant they stayed grounded. One day’s flying was cancelled because of a sandstorm, while heavy winds on another day caused the race to the Pyramids to be called off. Mechanical mishaps and crashes – one pilot crashed four times – kept other aircraft grounded but at least there were no deaths (death being a common occupational hazard for early aviators). You can find out more about the meet here.
As for the poster, it was painted by French artist Marguerite Montaut, who was the wife of a famous French automobile illustrator Ernest Montaut. She specialised in aviation subjects, which she sometimes painted under the pseudonym Gamy, an anagram of her nickname Magy. Here’s some more of her work:
The Heliopolis poster is being sold by Poster Auctions International of New York; the estimate is $1,200 to $1,500, which strikes me as very reasonable given its rarity and historical significance, not to mention its beauty.