Labelled with love

Although Grand Hotels of Egypt finally clocked in at a novel-length 65,000 words, it could all have been so different. It started life as a scrapbook of pictures and photographs. Over the years I’d been picking up small items related to Egypt’s old hotels and early tourism on the Nile, things like hotel stationary, menu cards, postcards, advertising brochures, travel posters, items of correspondence, and decorative ashtrays and other ‘souvenirs’ commonly lifted from hotel rooms. In particular, I built up a sizeable collection of luggage labels. If you don’t know what these are, they’re cigarette packet-sized labels that once upon a time porters used to slap on luggage at the harbour or railway station so it would find its way to the correct hotel while the owners went on ahead. Later, hotels just handed them out to guests to stick on their own cases – it was cheap advertising for the hotels, while a well stickered bit of luggage was a great way of showing off what a well travelled person you were. Although they were handed out free, many of these labels were beautiful pieces of art – in many cases they were designed and printed by the same firms responsible for advertising posters. As it happened, the heyday of the luggage label was from the 1890s to the 1920s, a hugely exciting era of stylistic as well as technical innovation in graphic design. There’s an appendix in Grand Hotels devoted purely to the luggage label in Egypt and we reproduce about 50 labels throughout the book. Even so, there were still plenty we had to leave out because of space limitations. So here, below, are a few favourites that didn’t make the cut.

Below are a few more examples of particularly beautiful labels that also didn’t make the book, though here it’s because they relate to hotels that are/were outside of Egypt. Grand Hotels of the Middle East maybe?

If you’re interested in knowing more about luggage labels and seeing many more examples click here for the Web’s best resource on the subject.


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2 Responses to Labelled with love

  1. Xavier

    Hi !

    Very nice post about luggage labels.

    I’d like to know if you sell any of these labels ?

    Kind regards,

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