From The Sphinx in 1939/40, a series of soldierly song-themed ads for Egypt’s very own Stella beer.
For an enthusiastic appreciation of Stella and its history visit the Photorientalist site.
Tag Archives: The Sphinx newspaper
A Christmas Sphinx
Back in August I wrote a post about the Cairo early 20th-century society weekly The Sphinx. I was excited because I had just discovered ten or so issues of it in the newspaper archives of the British Library. Well, I’m just back from Cairo where I have been working in the archives of the American University and what did I find there but almost a whole run of the paper in bound volumes from 1902 to 1947. The project I was working on (of which more at a future date) didn’t allow me to spend much time reading the Sphinxes but I did take plenty of photos of articles, graphics and pages. I’ll be posting some of this material in the coming weeks but to start off with here’s the complete issue from exactly one hundred years ago this week.
As you’ll see (click to enlarge the images), the pages contain many familiar names, including Miss Devonshire, who used to give tours of Islamic architecture to soldiers and whose book Rambles in Cairo was a bestseller for the Egyptian publishing house of Schindler. There is also an obituary for Lord Edward Cecil, whose entertaining The Leisure of an Egyptian Official was published posthumously in 1921, and, under Social and Personal, a brief mention of Governor-General Sir Lee Stack, who six years later would be assassinated while being driven through Cairo. Note also the ad for land and villas for sale in Maadi, marketed as ‘A country resort for summer and winter’.
Filed under Lost Egypt, Memorabilia
The Sphinx, society paper and bar
Cairo has had dozens of English-language newspapers over the last century and a half – I co-founded one myself – and hats off to the Egyptian Gazette, which is the only one that has gone the distance, published (continuously, I think) since 1880. The one that fascinates me, however, is a publication called The Sphinx. Part of the fascination is because it is so rare. It was published weekly from December 1892 until at least 1947, so it lasted for over fifty years. Yet I’ve only ever been able to find a handful of surviving copies, all of which are held by the British Library. From the copies I’ve seen, it’s not a newspaper, it’s a cut-rate Tatler, filled with society news and gossip, write ups of garden parties at the ‘Residence’, that sort of thing.
Of much more interest than the writing (sample: ‘Oh! One could write reams on the top-hats of Cairo’) are the ads that pack the pages. Each issue is like a directory of fashionable businesses. For instance, the intriguing ad above for the Lipton’s Tea Rooms, which a story inside describes as being entered from Emad el-Din Street, near the Rond Pont Suares. It is supposed to have a garden with two circular domed summer houses and is being designed by St John Diamont, architect of the AUC’s Ewart Hall. I’m guessing this is what became Groppi’s garden café.
The founder of The Sphinx was an Anglophile American named David Garrick Longworth. Born in Addison, Ohio in 1853, as a young man Longworth worked as a booster for Barnum, whipping up publicity for his shows. He went into business for himself and travelled widely in Africa, where he continued to employ his talents for promotion: on one occasion in Cape Town he hired an army of locals to march, laden with white rocks, up Table Mountain, where he had the stones arranged to spell out ‘Take Liver Pills’. He arrived in Cairo in October 1892, a man in a hurry to make a splash, and launched The Sphinx a little over a month later. He remained at the helm of the paper only until 1894, at which point he moved on to Nairobi, where he founded another journal. He later surfaced in London as an agent for the Uganda State Railways.
Longworth was described – in his own paper – as being a ‘regular Bohemian’ and in addition to The Sphinx he ran a theatrical troupe and operated a bar-nightclub, also called The Sphinx, which was on rue Fuad (present-day 26th of July Street), which flourished in the 1890s. I know nothing else about the bar, except it was famous/infamous enough to feature on postcards (above).
Meanwhile, Longworth’s wife spent three years sculpting a scale plaster model of the actual Sphinx, ten feet long and three feet high, which she exhibited in Paris in 1903, and which was subsequently bought by the Field Museum of Chicago, Mrs Longworth’s hometown. Mr Longworth died in London in January 1928. If anybody knows anything more about this intriguing character, his newspaper or bar, please get in touch.
Filed under Lost Egypt
